Shingles Disease PR & Consumer Activation Campaign
SHINGLES is a highly contagious infection that can lead to serious complications, particularly those in the high-risk groups. The most common complication of shingles is long-term nerve pain called postherpetic neuralgia (PHN). The pain from PHN can be so severe and debilitating that it interferes with daily life.
Key Challenge: Most Malaysians are not aware that there is preventive measure against shingles.
AccentEdge Communications launched an integrated PR & Consumer Activation campaign to achieve the following key strategic communication objectives: