How Do I Get The Press To Write About My Business?

To thrive as a business, you need someone to write, blog and talk about your product or company. A press release is one of the most effective ways to get your story to the media. However, press coverage doesn’t just come naturally — you need to work hard for it!

A press release is a written communication that reports specific but brief information about an event, product launch, or other happening.  Press releases are formal, official announcements regarding something new or significant about your business, a speaking event. It is important to write an effective press release. Get to the Point. What’s your pitch about? Say it. Avoid “echo headlines” where your Headline, sub-headline and first sentence say the same thing. Do you like excessive repeating? 

Planning: Before you start writing, know your objectives, who your target audience is and what types of outlets you’ll be pitching.

Certain subjects can be complicated to begin with, especially when it comes to technology and healthcare, so language that really cuts to the chase and explains the news is most helpful. Identify newsworthy angles and remember that every good news story should have a hook.

Getting a journalist to open your email is important, but if your first sentence doesn’t grab them, they may not read any further – which is why you need to get the “top line” (the most important bit) of your story right at the beginning of your release. 

Journalists are generally taught to get as many of the “Five Ws” (who, what, where, why and when) in the opening line of news stories.

Sub-headings and bullet points can be useful to make information easy to digest, particularly if you are including figures or statistics.

Use quotes to provide insight, not information

Including quotes from people in your company can be helpful for journalists. Quotes should be used to provide insight and opinion and sound like a real person said them. They definitely shouldn’t be full of technical jargon.

When you send a press release, it’s a good idea to include a short outline. Paste your press release underneath, as busy editors may not other to open an attachment. Remember to include photos, images or infographics if they add value to the article. Do avoid sending big files that will clog up the inboxes.

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

To summarize, here’s what you need to know about writing a press release:

  1. Write a short, catchy headline.
  2. Be Concise –Summarize your subject in the first paragraph.
  3. Content – Explain why it matter to their readers.
  4. Ensure all information provided to the media is correct. 

In today’s crowded media environment, you need brilliant PR content to stand out. We strive to help clients write effectively—not just correctly. To increase the chances of your press release or email pitch getting picked up, tell your story well, in language that is engaging and easy to understand.

AccentEdge Communications has been writing releases for our clients since 2003. Contact us to get the media coverage your business needs.


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